VivaCity Webinar Series
Scaling Innovation: How Greater Cambridge Built a Regional Transport Data Network
💻 Watch the session recording on demand
📔 View the presentation deck
📊 See the participants answers to key challenges
Your Webinar hosts:
Dan Clarke
Head of Technology and Innovation.
Shane Foley
Head of Strategic Partnerships
An expert-led session exploring a decade of data-driven transport planning in the Cambridge region, and the blueprint other authorities can follow.
Over the past decade, Greater Cambridge Partnership (GCP) have been on a journey to put data at the centre of how Cambridge and the region plans, manages, and improves its transport network. What started in 2015 with a single VivaCity AI sensor pilot has grown into a permanent network of over 180 live sensors across Cambridge and Peterborough, providing the region with a unified source of high-quality, multimodal transport data.
Join Dan Clarke (Head of Technology and Innovation, GCP) and Shane Foley (Head of Strategic Partnerships, VivaCity) as they map out the building blocks of the 10 years of evidence-led transport planning and real-time insights. They will cover how this regional network was built, what it has made possible, and the practical takeaways that other authorities can apply to their own schemes.
WHAT YOU WILL LEARN
✅ How Cambridge built a unified, single source of truth for transport data
✅ The Power of Partnership
✅ How data is being used across teams and organisations
✅ The 3-in-1 efficiency model for Active Travel, Road Safety, and Smart Signal Control
✅ Scheme spotlights: data at the centre of innovation
● The UK's first Dutch-style roundabout: how VivaCity data was used to provide the evidence base to understand its performance and assess its success.
● Adams Road Active: how continuous monitoring is capturing real-world usage on the UK’s first designated cycle streets
● Smart Crossings: how real-time AI detection is being trialled to improve and prioritise active travel at key junctions across Cambridge
✅ BONUS: We also asked attendees about their biggest challenges when it comes to transport data. The responses were interesting, and we have included a summary of what the community shared alongside the recording.
Full Q&A included in the recording.
WATCH THE SESSION NOW
WHAT IS IN IT FOR YOU?
If you are a transport planner, engineer, a local, transport or combined authority leader, this session provides a practical roadmap for your own digital transformation. We are sharing the real-world strategy behind Cambridge’s success, offering you a blueprint to build a data and evidence led transport network.
⭐ WATCH THE WEBINAR NOW AND ACCESS THE SESSION MATERIAL
ABOUT GREATER CAMBRIDGE PARTNERSHIP
The Greater Cambridge Partnership (GCP) is the body responsible for delivering transport, housing, and infrastructure improvements across the Greater Cambridge area. Working alongside Cambridgeshire County Council, Cambridge City Council, and the Cambridgeshire and Peterborough Combined Authority, GCP has been at the forefront of some of the UK's most innovative transport schemes.
Hosted by GCP & VivaCity
Dan Clarke
Head of Technology and Innovation
.
Shane Foley
Head of Strategic Partnerships
.
About VivaCity
VivaCity is supporting over 260 authorities across the UK and Ireland, Australia, New Zealand and North America, to overcome their biggest transport challenges by providing high-quality, multimodal, anonymous transport data. Learn how you can too by watching this webinar.
A selection of our clients:
