Hello Cambridgeshire and Peterborough!

Welcome to the VivaCity portal! We’ve been working with the Greater Cambridge Partnership, the Cambridgeshire and Peterborough Combined Authority, and Cambridgeshire County Council on the deployment of AI computer-vision sensors to support the collection of movement data, for road safety monitoring and signal control solutions.

In this portal, you can learn:

How teams within the three partner councils are deploying the sensors to gather new scheme insights
Where the sensors are located and How you can access and use the data being collected
How to draw intelligence and insight from VivaCity data
How you can procure sensors for your own projects.

The microsite also sets out how third party organisations can begin their journey to deploy Vivacity sensors and become part of a wider effort to gather accurate, timely movement data.

Powered by advanced AI computer vision, VivaCity sensors provide highly accurate multimodal transport data. Outperforming traditional monitoring technology, data is easy to access, secure and comprehensive, offering insights into movements, speeds, turning behaviours, near miss incidents, traffic flow and more. The sensors detect up to 9 road user classes including peds, cyclists, e-scooters, cars, buses, vans, motorbikes, HGV1 and HGV2.

Privacy by design: VivaCity sensors are designed to provide accurate data on road usage statistics in a completely anonymous way. The system was developed using protection-by-design principles and is fully compliant with GDPR. The data collected is processed and discarded on edge - videos and images that are available on the dashboard are blurred. So no personal data is available, and the data is never allowed to be used for enforcement purposes.

Data security: the sensor software and memory is encrypted and all communication to and from the sensor is encrypted using industry standard HTTPs TLS1.3 security.

Validation work has been undertaken by Cambridgeshire County Council on the VivaCity 2nd generation sensors (V2) and can be viewed via the Vivacity Sensor Validation Exercise: June 2022.

If your team is part of the Greater Cambridge Partnership, the Cambridge and Peterborough Combined Authority or Cambridgeshire County Council and has a requirement to monitor movement, road safety, or is interested in multimodal data for signal control optimisation, VivaCity sensors can easily be bought from the procurement framework that has been created by the partner organisations. For more information follow this link???.

If you are an external body interested in buying sensors and becoming part of the overall sensing network, please get in contact with Smart Cambridge???

If you would like to access data from the existing network, CCC have created a dashboard of aggregated data which can be accessed here: Cambridgeshire & Peterborough Insight – Roads, Transport and Active Travel – Traffic Flows – Traffic Flows Dashboard

If you require the raw data, this can be accessed via an API from a data platform managed by the Greater Cambridge Partnership and operated by Alchera. For more information please contact (Smart Cambridge???). The Alchera platform has been integrated with Power BI and other tools to help users of VivaCity data create dashboards of the data.

Smart Traffic Monitoring in Cambridge

The GCP builds in monitoring and evaluation into every project, to understand the impacts that city deal investments have. An example is the Milton Road cycling and walking scheme.

VivaCity sensors were deployed before the works were started to create a baseline and have been monitoring throughout construction and post completion. The sensors have helped GCP to understand the impact the project has had on walking and cycling as well as understanding the impact on traffic flows.

Smart Road Safety at the UK's First Dutch Roundabout

The UK’s first ‘Dutch Style’ roundabout was built at the junction of Fendon Road, Mowbray Road, and Queen Edith’s Way. It was critical that the County Council’s cycling team collect data on the impact that this had on cycling journeys, traffic movements and safety.

VivaCity sensors were placed on locations on roads around the roundabout and collected count data and recorded near misses, to complement other incident data. This data helped the team understand the effectiveness of the scheme and build evidence for future deployments.

Multimodal Smart Signal Control & Optimisation

GCP and CCC carried out a Smart Signal Control pilot in Cambridge comparing VivaCity sensors and its emerging Smart Junction optimiser with existing detection and optimisation technologies, including induction loops, VA, MOVA and SCOOT. The trial covered the city centre, a key connector corridor and a major junction, with the aim of improving journey times and prioritising different road users.

Analysis showed VivaCity sensors delivered clear benefits in cost, ease of installation and multimodal data capture, including counts and speed. The Smart Junction optimiser achieved a 1% local journey time reduction and reduced pedestrian dwell times by 30% when pedestrians were prioritised using accurate crowd detection.

3rd Party Deployment: Cambridge BioMedical Campus

The Cambridge BioMedical Campus is the UK’s and Europe’s leading life sciences cluster. The campus is the largest employment site in Cambridge, supporting over 22,000 jobs and is the home of three hospitals. One of their biggest challenges is how to get employees, patients and visitors on and off the campus.

To support their work on the transport challenge, they needed to understand movement both on, off and around the campus. They have recently been through a procurement process and will be working with VivaCity on the deployment of a network of sensors. It has been agreed that data will be shared between the CBC and the partners in the Cambridgeshire and Peterborough network as value can be added to each party by having a greater understanding of transport movements across the city.

The Partnership History

Scroll down to find out more.

2015

Cambridge work with VivaCity on the installation of the first Vivacity sensor

2017

Project to look at travel times into Cambridge

2019

Monitoring of the Mill Road bridge closure and impact in traffic

2020

Dutch roundabout safety and flow monitoring

2020 - 2022

Smart Junctions and Signals Trial

2022

Mobility Monitoring Network – Core network deployment and procurement framework created

Get in touch with VivaCity

We can help you get set up on the dashboard and procure new sensors

Get accurate, real-time data from your transport schemes. VivaCity's dashboard provides multimodal traffic monitoring data, predictive road safety insights, customisable reporting options, and much more.

You can also buy VivaCity sensors to support your schemes with high-quality, multimodal data for smart traffic monitoring, to better manage road safety initiatives, and optimise traffic signals with the most advanced detection system in the market.

Send us a message and we'll get back to you shortly.